Who Ubiety is a range of luxury skincare and home fragrance products especially formulated to promote wellbeing and mindfulness. The range has been developed by charity Dorothy House Hospice Care in collaboration with Arcania Apothecary, with all profits going to help fund end-of-life care. What We were commissioned to create an aspirational visual identity and packaging for the range. Our solution is a bold, graphic reflection of a moment of indulgence and head space — allowing you to break away from the busyness and stresses of the day. Hand-drawn patterns, by illustrator Rebecca Sutherland, evoke the ingredients and therapeutic benefits of each product.