Coppercraft is a boutique distillery located in Holland, Michigan – a small town originally settled by Dutch emigrants where there is a focus on craftsmanship, pride of work and a passion for quality. CF Napa’s goal was to reposition the brand as ultra-premium by emphasizing the brand’s use of local ingredients and their attention to detail. The custom glass bottle includes messaging about the premium nature of the product. We developed a, “Proudly Crafted in Holland, MI” seal for the label that includes a tulip to speak to the area’s history of growing the flowers. The bottles were all screenprinted with the brand logo but utilize a paper label to customize the bottle for each product. The custom closure is created from natural wood, a material used by local craftsman, and copper, an homage to the copper stills that create the spirits.