Lanzal embodies love of the sea, a concept that pays tribute to fishing, product quality and respect for sustainability. Lanzal’s goal was to present itself in the retail with a modern brand that would transmit quality and expertise, and that would be able to connect with today's consumer. The history of the brand served as inspiration to create the packaging concept. Lanzal is a Galician company that fishes, processes and trades frozen seafood and fish. Its large experience, the quality of its products and its commitment to sustainability have been the points on which we have created the new image. Lanzal's packaging concept focuses on the naturalness and quality of the product.