Designed for life on the move, Auragricola's bold, pocket-sized packaging turns fresh cime di rapa into the perfect post-workout snack

The Auraagricola packaging is designed for those seeking a healthy, portable snack, especially after a workout or for a quick bite during the day. The compact, “pocket-sized” approach makes it easy to carry and convenient for on-the-go consumption.

Its small, lightweight design fits seamlessly into gym bags, backpacks, or larger pockets. The top transparent film reveals the fresh cime di rapa, showcasing quality at a glance. A coloured band at the bottom distinguishes different product lines while maintaining visual consistency.

Bright tones contrast with the green of the leaves, creating a modern and eye-catching look. The “Auraagricola” logo, paired with gold accents, conveys premium quality and attention to detail. Large typography for “Cime di Rapa” offers instant recognition, and the phrase “Picked from Italian fields” highlights local sourcing.

Minimal graphics and vibrant colours evoke energy and positivity, reinforcing the idea of a wholesome, tasty snack. Consumers feel motivated to choose a fresh, light product suitable for an active, health-conscious lifestyle.

For more information on the design, visit SM ADVs website .

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