Marlon Studio crafted a premium, minimalist identity for WeCare, positioning the brand as a rising player in the European well-being market

WeCare approached the launch of its first product with the ambition to establish itself as a benchmark in well-being. The goal was to create a premium brand identity that blends science, research, and quality with functionality and aesthetic appeal. From the outset, the ambition extended beyond a single launch: to build a recognizable presence across Europe and achieve a leading position in the Czech and Slovak well-being markets.

With a vision for a broad portfolio spanning multiple product categories, WeCare required a packaging system that was versatile, informative, and instantly recognizable. The design direction embraced minimalism and strong typography, elevated by premium production techniques such as gold foil stamping and embossing.

A curated colour palette provided each product with a distinctive hue, while maintaining cohesion across the entire range. The packaging system was applied consistently across formats, outer packs, and gift boxes, ensuring both flexibility and brand clarity.

Beyond packaging, a cohesive visual style was defined for social media and photography. An extensive image library—produced in collaboration with photographer Marek Bartoš—captured the essence of the brand through product, lifestyle, and portrait photography, reinforcing the themes of natural beauty and quiet luxury.

Since launch, WeCare has expanded its portfolio significantly and secured a loyal consumer base passionate about beauty, health, and holistic well-being. The packaging system and brand identity continue to serve as a foundation for growth, positioning WeCare as a rising player in the European health supplement market

For more information on the design, visit Marlon Studio's website or follow them on Instagram .

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