This session delves into the design and positioning choices that established Bioma Kombucha's unique identity, resonating with consumers and setting new benchmarks in the kombucha industry.

Speaker:  Juan Carlos Zuluaga, Packaging Creative Director at Summa

In the wine production process, defective bottles are often discarded, despite being technically usable. These deformed or twisted bottles, while rejected by the market, present an opportunity to challenge perceptions of perfection. This case study explores how these rare bottles can be transformed into a powerful communication tool, using their uniqueness to raise awareness about rare diseases.

Speaker: Jorge Sánchez Mares, CEO and ECD at Kids

Join Pablo Guerrero Estudio for an insightful session on "The Paper and Embellishment Role in Labeling," featuring their 2024 Pentawards Best Use of Embellishment winner case study. Discover how the wine label for "Yew's Path" blends poetic cartography with premium design, evoking the timeless connection between maps and travel. This unique approach captures the essence of exclusive wines tied to small terroirs, highlighting the role of paper and embellishments in creating memorable, high-end labels.

Speakers: Pablo Guerrero Gómez, Creative Director at Estudio Pablo Guerrero and Manuel Deza, CEO at Coreti

Panel discussion hosted by Raül Cobos, Marketing Manager at Derprosa

Panellists: Pablo Guerrero Gómez, Creative Director at Estudio Pablo Guerrero and Jorge Sánchez Mares, CEO and ECD at Kids

Hear from the 2024 Pentawards x Carrefour Brand Brief winner on their experience developing a standout concept that not only catches the eye but serves a dual purpose. This real-life brief challenged designers to create an impactful solution, with the winning design set to come to life on Carrefour shelves.

Speakers: Iván Carnero, Eduardo Pastrana, Gaizka Elortegi, Inês Tavares Gorgulho, Lucía Reguillo and Rubén Torrero, Creative and Art direction teacher and students at Trazos