Moments uses minimalist, experience-driven design to celebrate cannabis as a shared experience

The Moments® packaging transforms each product into a vivid, share-worthy experience: bold gradients, playful icons and surreal illustrations combine to reflect the brand’s core idea of “Moments to Share.”

Each variant is given its own distinct mood-based name, a unique colour scheme and expressive visual identity, while the overall design maintains consistency through the friendly, slightly whimsical logotype and clearly differentiated icons.

The result is packaging that doesn’t just hold a product: it tells a story, evokes a feeling, and invites consumers to be part of the Moment.

For more information on the design, visit Brandon Archibald's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!