Rewot s.r.l. adds a touch of innovation that celebrates the history and tradition of Brewery 28

Brewery 28 boasts a century-long history rooted in Belgium, a country renowned for its brewing tradition. The name “28” has an interesting and meaningful origin: over 100 years ago in Belgium, breweries faced a higher tax if they used more than 28 grams of malt per liter of beer, increasing production costs. From the very beginning, the brewery’s philosophy was to uphold high standards of quality in their beer while respecting this limit, offering a product focused on flavor and quality rather than price. Thanks to this choice, Brewery 28 has carved out a unique position, representing a balanced and characterful beer that respects tradition while maintaining an accessible approach.

Over time, Brewery 28 has developed a diverse range of beers, always staying true to its original identity. Recently, they approached Rewot to redesign their product line, while preserving certain key elements: the color codes and illustrations from the previous rebranding. Their goal, therefore, was to enhance these essential aspects, adding a touch of innovation that would celebrate the history and tradition of Brewery 28.

The intervention began by selecting a new bottle with a "classic" design to embody the brewery's traditional identity. A redesigned label shape emphasized the logo and illustrations, enhancing their visual appeal. Bold typography gave the graphics a more distinctive look, while embossed effects on the logo and label added a tactile element. Special malt-derived paper was chosen to enhance sensory engagement, reflecting craftsmanship.

Finally, contrasting typographic styles created a balance of classic and modern, resulting in a striking and memorable product presentation.

For more information on the design, visit Rewot's website or follow them on Instagram .

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