The agency delivers a packaging design that is bold yet minimal at the same time, setting new standards within the electrolyte drinks industry

Cadence™ is a luxury brand founded in Los Angeles (2024) by Ross MacKay and George Heaton, embodying the pursuit of greatness through the translation of performance into physical products and experiences. Address Arts team was approached with a brief to envision what a premium hydration solution looks like. The agency designed the brand identity and product packaging, reflecting both the advanced science behind the product formula, and the philosophy of harmony within mind and body.

The agency directed attention towards the brand typography with the logo being the primary visual point. Cadence™ is more than a product, it's where physical performance meets mental clarity, so they designed the logo that can communicate multiple brand expressions - daily routine, physical performance, mind and body optimization, focus and productivity, and the pursuit of greatness.

The ink-like logotype gives the emotion of establishment and presence. Connected edges represent fluidity of water. For the brand’s logo the designers chose Exposure by 205TF type foundry, while the rest of the brand’s typefaces are from PangramPangram type foundry. Address Arts decided to go for Editorial New as primary type, that is used in the majority of brand’s messaging, and Neue Montreal being the accent font.

Implementing CGI and renders into the process was the next step towards developing the brand's identity system. Hyper realistic visuals helped focusing on designing an experience of what it feels like, to hold a Cadence™ can in your hand. The agency wanted to imagine how it feels like, seeing Cadence™ can on a table while working or while getting ready for a run. From product design layout to light and texture details, this approach gave full creative freedom to visualise the brand's full potential.

Cadence™ packaging design is bold yet minimal at the same time. Despite the size and boldness of the logo, the can design looks clean and minimal. Black and white palette dominance allows for the fresh and pure feel, which perfectly aligns with the product’s all natural formula. Looking at the can, we can feel the science-backed ingredients blend without getting bored or overwhelmed.

Cadence™ is setting new standards within the electrolyte drinks industry. With a brand vision that spans across multiple areas of performance, the visual experience continues to evolve as the brand grows bigger.

For more information on the design, visit Address Arts' website or follow them on Instagram .

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