Taxi Studio’s rebrand for the famous confectionary brand, Celebrations

Celebrations

The much-loved confectionery brand, Celebrations gets a significant rebrand this festive season. Aimed at a launch during Christmas, the rebrand communicates a visual language that represents the celebration of joyful moments all year round.

Taxi Studio

Taxi Studio, a brand expressions agency, works with Mars Wrigley to craft a celebratory visual appeal for the brand’s 25th anniversary. Crafted for a shelf standout and retargeting a younger, tech-savvy audience, Taxi Studio displays a visual language relevant to the digital world.

Celebrations' new identity aspires to elevate the brand's friendly and humorous character, re-engaging consumers and encouraging them to share new moments and delight with others. It rethinks what 'celebration' signifies in order to become the ultimate chocolate brand for infinite sharing and celebratory occasions.

For more information on Taxi Studio’s design, visit their website or follow them on Instagram.

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