Global branding and design consultancy, Coley Porter Bell, has revealed a new premium gifting range for Tesco Finest – a curated collection of quality products to surprise and delight.

As part of Tesco Finest’s ongoing commitment to enhance its perception as the store’s mark of excellence, ahead of Christmas and beyond, Coley Porter Bell has designed a new premium gifting range. This consists of new and exciting products across multiple categories and formats, including delicious chocolates, indulgent hampers, and wines that have been curated as part of a composite gift offering.

No matter what the occasion – whether it be a ‘thank you’, a ‘congratulations’ and everything in between – the range has been carefully considered to let the gift do the talking and satisfy the most sophisticated shopper looking for a higher-end purchase. A crafted ‘less is more’ design approach coupled with upscaled materials and detailed finishing touches elevate the range quality and premium positioning.

Coley Porter Bell worked with Tesco by providing strategic direction to raise Finest’s role in the premium gifting space. As part of the design approach, Coley Porter Bell worked with illustrator Adèle Leyris to develop bespoke illustrations for the collectable tins that form part of the wider gifting range. The range is now available in Tesco stores.

For more information on the design, visit Coley Porter Bell's website or follow them on Instagram .

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