Vigie is a heavenly, California-crafted limoncello inspired by splendid summer days in theMediterranean.

On the French Riviera, the days are lazy and delightful, ending with luscious multi-course dinners lasting long into the night. Growing up there, Vigie’s founder loved the infinite possibility of the evenings, where everything sparkled under warm breezes and star-studded skies. Time stops as everyone laughs and tell stories over candlelight, dessert and digestif in hand.

Vigie limoncello’s Brand is designed to bring the customer into their world and transport them to those carefree summers, that feeling of pure effervescence when time slows and you enjoy life in its simplicity. Inspired by the founder’s cherished family recipe, it is a celebration of the true essence of limoncello – an essence lost in the US market saturated with overly sweet liquors and uninspiring packaging.

In collaboration with the design studio Glasfurd & Walker, Vigie stands apart with a distinctive bottle that embodies an iconic look. The bottle's unique shape is a testament to Vigie’s commitment to redefining the Limoncello experience. The label is a carefully chosen green with soft pink hues, complementing the beautiful, soft yellow of the liquid inside – a visual symphony that captures the freshness of lemon and the feeling of warm summer days.

At the heart of the packaging design is a hand drawn sun, inspired by Le Soleil from antique French tarot decks. This symbol not only pays homage to the warm holiday destinations of the French Riviera and California but also creates a bold and recognizable shape that stands out on the darkest shelf and the busiest bar. The sun, a universal symbol of warmth and vitality, reflects the essence of Vigie Limoncello – sustaining life and bringing joy to those who embrace it.

For more information on Glasfurd & Walker's design, visit their website or follow them on Instagram .

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