SAVE THE DATE. 20/01/25. COMPETITION OPENS
KURZ Best Use of Embellishment Award
We have partnered with thin film technology leader KURZ to launch The Best Use of Embellishment Award as part of this year competition!
Having carefully selected 19 shortlisted works across all categories, KURZ will be revealing the winners at the Gala Ceremony in October. Take a look at the shortlist below!
Niño Santo
Javier Garduño Estudio de Diseño
Stoney Vineyard
Demelza Rafferty
Blooming Flowers Seeking Collection Gift Box
Hangzhou Maogeping Technology Co., Ltd
Divulge
Co-Partnership
Sister Mary prayer candles
Sister Mary
ArchivaGroup Valpolicella Ripasso
ArchivaGroup
Mucílago, the purity of cocoa
TSMGO | The show must go on
Holiston Olive Oil
Luminous Design
SEKKISEI MIYABI ULTIMATE CREAM NECTAR
KOSÉ Corporation
Alive by Night
Graphic Brands
Pastiglie Leone: La Dolce Vita
Design Bridge and Partners
《Love Collection》Champagne Glass Set
Beijing Huayu Culture Co., Ltd.
CASA MARRAZZO CANNED SERIES
Auge Design
MATENITS
Backbone Branding
Dragon Spring Festival music gift box of Protein powder
BYHEALTH Co., Ltd.
Reliquia de Barita
Javier Garduño Estudio de Diseño
The Storyteller
BBDO Italy
YEW'S PATH
Estudio Pablo Guerrero
Symbiotic wine BSL
BXL
JUDGING CRITERIA
Here's what KURZ will look at when selecting the winners:
Quality of Design : Judges are looking for excellent use of embellishment that plays an important role in elevating the packaging design.
Brand Expression : Does the embellishment effectively bring out the brand’s personality, characteristics, or story?
Creativity and Innovation : Does the embellishment make the design more unique or outstanding? Consider any special effects like tactility, reflection, colour, different finishes, whether it is flat or structured, etc. Is there something the judges haven’t seen before?
Emotional Connection
: Judges score whether they feel the embellishment appeals to their senses and whether they would like to know more. Does it seem unexpected or even makes them smile?
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