Pentawards Conference Milan

at Fieramilanocity Hall 4, Milan
26 May 2022

We have partnered with Packaging Première & PCD Milan to bring you exclusive content at this year's show. Join us for our Pentawards Conference on 26 May, featuring four sessions around Innovation & Sustainability from Italian packaging and design experts such as Spazio di Paolo and Auge Design.

Thursday 26 May

Packaging at Auge

When mass market packaging does not forget aesthetics.

Showcase of Auge Design's latest Pentawards winning packaging projects.

Originality and structure of language

Originality is the fundamental element for structuring an effective and lasting communication language that increases perceptual involvement and product recognition over time. Mario will present some case studies to explain how originality and structure are key in the revolutionary stylistic approach of Spazio di Paolo.

Thinking with your hands

Dario will talk about the theme of the "Ufficina", that of Lettera7, thanks to which it is possible for the studio to have a profound relationship with the pack in the prototype phase.

In the "Ufficina" (our physical laboratory space) thanks to the physical relationship with the prototype, we are able to understand its complexity, its true value, and its true productive effort, in an attempt to design long-lasting packaging that will not be thrown away or underestimated by the final consumer.

The nju: process

Nju:comunicazione will take us on a journey to discover "the nju: process", showcasing some case studies related to luxury packaging projects, explaining the design processes, from idea to finalization.

About Packaging Première & PCD Milan

For the first time in Milan, the world of luxury and beauty packaging meet in an exclusive event. Packaging Première & PCD Milan is a unique space to share ideas and inspirations, to discover new packaging technologies and materials, and create packaging that will seduce consumers and retailers in the year to come.

A three-days event featuring talks and interactive sessions on the hottest topics in the luxury packaging sector.