The Greek design agency takes inspiration from the 18th century steam-punk era for Cutthroat Gin’s gothic visual identity and packaging design.

Cutthroat is a new London dry gin brand offering a range of premium blends made using a distilling process developed in the 18th century. The brand also offers their own range of tonic water made using authentic cinchona bark from India.

When developing the visual identity, mousegraphics set out to express the brand's steam-punk character, drawing inspiration from the era in which the brand’s distilling traditions originated. Digging deep into the history, social events and customs of the time, mousegraphics tapped into the myths and lore of a darker and more controversial sentiment of the 1880s. This was the era of Jack the Ripper, pioneer feminists, American gangsters, sophisticated Englishmen, burning slashes, and ‘cutthroat’ attitudes.

The brand logo and visual identity for the gin bottles and tonic labels emphasize ‘the cut’ motif. The bottle design features an indent, giving the impression that the bottle itself has been cut. The tonic label appears in two halves, splitting the logo in two. A dark palette of charcoal grey with off-white and matte finish emphasises the gothic, steam-punk aesthetic, while the brown glass bottle of the tonic evokes the image of old tincture bottles of the time. These design motifs divisively separate the brand from others, clearly distinguishing it among more traditional brand labels.

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