SAVE THE DATE. 20/01/25. COMPETITION OPENS
BEVERAGES
A.01 Water
Still, sparkling and flavoured.
A.02 Soft drinks and juices
Fizzy drinks, diluted juices, squashes and syrups, fruit juices.
A.03 Dairy and dairy alternative drinks
Milk, yoghurt drinks, soya milk, etc.
A.04 Tea and coffee (ready to drink)
Tea and coffee based drinks sold in a prepared form ready for consumption.
A.05 Tea and coffee (dry and capsules)
Tea and coffee that needs to be brewed before consumption.
A.06 Health beverages
Drinks with a health benefit that could include herbs, vitamins,
minerals, nootropics, amino acids, raw fruit or vegetables.
A.07 Beer and cider
Alcoholic beers and ciders including ales, bitters, lagers,
stouts, porters, malts and IPAs, scrumpy, etc.
A.08 Low and non-alcoholic drinks
Low and non-alcoholic drinks, alcopops, 0%
beers. Up to and under 3.5% ABV.
A.09 Cocktails
Aperitifs, pre-mixed cocktails and digestifs.
A.10 Wine (light)
Light coloured wines including white wine, rosé wine,
sparkling wine, dessert wine and rice wine.
A.11 Wine (dark)
Dark coloured wines including red wine,
port, sherry, dark dessert wine.
A.12 Fine wines and champagne
Premium and luxury fine wines and champagnes.
A.13 Wine Collection (Mixed)
A collection of wines featuring at least one dark and one light wine.
A.14 Spirits (clear)
Clear spirits and liquors including gin, rum, sake,
tequila and vodka etc. Over 20% ABV.
A.15 Spirits (dark)
Dark spirits including brandy, cognac,
whiskey and rum. Over 20% ABV.
A.16 Luxury spirits
Clear and dark luxury spirits including aged whiskeys, rums, cognacs, vodkas, etc.
A.17 Spirits Collection (Mixed)
A collection of spirits featuring at least one dark and one clear spirit.
A.18 Casks, cases, and glorifiers
High-end beverage gift boxes, ice buckets, pedestals, glorifiers, etc.
A.19 Limited editions
Unique branded items that are created and sold for a set time period in a specific market. Includes seasonal and event creations.
A.20 Private Label – Beverages
Beverages which have been manufactured for a retailer's private label or on the behalf of an organisation, buying group, or wholesaler.
FOOD
B.01 Breads, grains and pasta
Cereal, wheat and barley based products including bread, pasta, rice, noodles.
B.02 Dairy and soya based products
Dairy and soya based products such as cheese, yoghurt, eggs, butter, margarine, etc.
B.03 Spices, oils, sauces and spreads
Olive oil, vinegar, mayonnaise, mustard, spices, stock cubes, honey, sugar, jam, etc.
B.04 Fish, meat and poultry
Fish, meat or poultry that is sold fresh, deep-frozen, dried or canned.
B.05 Fruit and vegetables
Fruit and vegetables that are sold fresh, deep-frozen, dried or canned.
B.06 Ready-to-eat dishes and fast food
Soups, sandwiches, ready-made meals, etc.
B.07 Confectionery
Chocolates, sweets, lollipops, etc.
B.08 Savoury snacks
Crisps, pretzels, crackers, savoury biscuits, nuts, etc.
B.09 Desserts and sweet foods
Cakes, pastries, biscuits, ice-cream, etc.
B.10 Plant-based, vegan and alternative foods
Food which is meat-less, or made purely from plants.
B.11 Health and diet foods
Includes gluten-free products, weight
control and diet food, organic food.
B.12 Gourmet foods
Luxury and gourmet food including caviar, escargots,
foie gras, pâté, truffles, meats and cheeses.
B.13 Limited editions
Unique branded items that are created and
sold for a set time period in a specific market.
Includes seasonal and event creations.
B.14 Private Label – Food
Food products which have been manufactured
for a retailer’s private label or on the behalf of an
organisation, buying group, or wholesaler.
BODY, HEALTH & BEAUTY
C.01 Garments and accessories
Includes clothing, shoes, underwear,
hosiery, bags, hats, etc.
C.02 Luxury garments and accessories
Luxury and high-end garments and accessories
including clothing, watches, jewellery, shoes.
C.03 Health care
Includes over the counter pharmaceuticals, vitamins, optical products, feminine hygiene, sanitary products, toilet tissue, etc.
C.04 Perfumes and fragrances
Perfumes and fragrances including eau de parfum,
eau de toilette, cologne, eau fraiche, etc.
C.05 Body care
Body and bathing products, hair care products,
intimate wellbeing, body moisturisers
and tanners, dental products, etc.
C.06 Skin care
Facial cleansing products, creams, serums, etc.
C.07 Beauty
Make-up, make up tools, nail varnish, lashes, etc.
C.08 Luxury body and skin care
Luxury and high-end make-up, perfumes and
fragrances, body and skin care products.
C.09 Limited editions or series
Unique branded items that are created and
sold for a set time period in a specific market.
Includes seasonal and event creations.
C.10 Private Label – Body, health and beauty
Body, health and beauty products which have been
manufactured for a retailer’s private label or on the
behalf of an organisation, buying group, or wholesaler.
C.11 CBD products
CBD products in the form of oils, extracts, capsules, gummies, etc
HOME, LEISURE & OTHER MARKETS
D.01 Household maintenance
Products intended to maintain the home’s cleanliness
and functions and appliances such as cleaning products,
batteries, light bulbs, painting, DIY and gardening tools.
D.02 Household goods
Essential products for around the home including toilet
paper, tissue, kitchen rolls, cooking utensils, cutlery, foil,
tuppaware, pots and pans, linen, kitchen cloths, etc.
D.03 Home improvement and decor
Accessories and decorations for the
house, including paintings, plants, scented
candles, diffusers, furniture, etc.
D.04 Luxury homeware and decor
Premium homeware and décor such as fragrance
diffusers, candles, textiles, tea sets, etc.
D.05 Electronic goods
Including phones, tablets, computers, printers,
electronic gadgets, speakers, software etc.
D.06 Stationery
Includes paper, notebooks, pens and
pencils, art supplies and tools, etc.
D.07 Pet products
Food, treats, toys, garments and accessories for pets.
D.08 Entertainment and leisure
Products related to entertainment and leisure, including
sports gear, music, DVDs, photography, board games etc.
D.09 Child and baby products
Entertainment and care for children and babies such as
toys, wipes, food, bottles, clothing, wipes, creams, etc.
D.10 Private Label – Home, leisure & other markets
Products which have been manufactured for
a retailer’s private label or on the behalf of an
organisation, buying group, or wholesaler.
D.11 E-commerce
All e-commerce packaging including outer shippers,
mailers, envelopes, shipper materials, etc.
BRAND IDENTITY & CONNECTED PACKAGING
E.01 Self promotion
Packaging projects created in-house for the
public or clients to boost exposure. For example
seasonal gifts, business cards, etc.
E.02 Re-design: Iconic Brands
Packaging for well-known brands with longstanding consumer engagement that have been in the market for 20+ years.
E.03 Re-design: Challenger Brand
Packaging for emerging brands with a growing consumer base that have been in the market for less than 20 years.
E.04 Smart and connected packaging
Packaging with enhanced functionality through
technology and /or which allows consumers
to interact with a product via their mobile device.
E.05 Point of sale (POS) and merchandising
Designs strategically developed to increase
sales value and support in hitting retail sales
targets. Includes counter-top displays, floor
standing units, charity box displays, etc.
E.06 Packaging Brand Identity Projects
Packaging designs that reflect a brand’s visual identity
across a wide collection of products. This might include
designs on gift boxes, paper bags, or beverages which
are in line with promotional videos, pop-up shops, etc.
E.07 Best Collaboration
Designs which are a result of a creative partnership and collaboration between brands, artists or other organisations.
E.08 Inclusive and Accessible Design
Packaging designs which have been developed for and representing a wide range of audiences, including different genders, ethnicities, ages and abilities.
E.09 Design Performance
Packaging designs that have effectively and successfully impacted the sales targets of the product. Entries must show evidence of how the design led to the results achieved, by sharing details on the market, objectives, challenges, influencing factors and outcomes.
E.10 Design with Purpose
Packaging designs and projects that have gone beyond to showcase or to support social or environmental causes, for example adding an extra benefit to the recipient or those involved in the creation of the product.
SUSTAINABLE DESIGN
F.01 Sustainable design - Beverages
Packaging for beverages which seeks to reduce its
environmental impact and that considers elements such as
pack structure, materials used and production methods.
F.02 Sustainable design - Food
Packaging for food which seeks to reduce its environmental
impact and that considers elements such as pack
structure, materials used and production methods.
F.03 Sustainable design - Body, health & beauty
Packaging for Body, health and beauty products which seeks to
reduce its environmental impact and that considers elements such
as pack structure, materials used and production methods.
F.04 Sustainable design - Home and leisure & other markets
Packaging for home and leisure products which seeks to reduce
its environmental impact and that considers elements such as
pack structure, materials used and production methods.
F.05 Sustainable design - Luxury goods
Packaging for luxury goods which seeks to reduce its
environmental impact and that considers elements such as
pack structure, materials used and production methods.
F.06 Sustainable design – Branding & consumer
Packaging for self-promotion, e-commerce, smart and
inclusive projects, which seeks to reduce its environmental
impact and that considers elements such as pack
structure, materials used and production methods.
PROFESSIONAL CONCEPTS
G.01 Professional conceptual work - Beverages
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
G.02 Professional conceptual work - Food
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
G.03 Professional conceptual work – Body, health & beauty
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
G.04 Professional conceptual work – Home, leisure & other markets
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
G.05 Professional conceptual work – Luxury goods
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
G.06 Professional conceptual work – Sustainable design
Designs created by professionals that are
purely conceptual or that have not yet
been produced for the market.
STUDENT CONCEPTS
H.01 Student conceptual work - Beverages
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
H.02 Student conceptual work - Food
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
H.03 Student conceptual work – Body, health & beauty
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
H.04 Student conceptual work – Home, leisure & other markets
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
H.05 Student conceptual work – Luxury goods
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
H.06 Student conceptual work – Sustainable design
Designs created by students currently in education that are purely conceptual or that have not yet been produced for the market.
SUPPLIER INNOVATION OF THE YEAR
J.01 Supplier Innovation of the Year
To reward the pivotal role that packaging manufacturers and suppliers play in transforming design concepts into impactful and real packaging projects.
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