Havana Club evolves and elevates RTD range with vibrant design by JDO
Havana Club, the world's best-selling super-premium dark rum brand, has evolved the look of its Ready-to-Drink (RTD) range, in collaboration with international design consultancy JDO.
Havana Club, the world's best-selling super-premium dark rum brand, has evolved the look of its Ready-to-Drink (RTD) range, in collaboration with international design consultancy JDO.
World’s leading super-premium dark rum brand, Havana Club, has refreshed the look of its Ready-to-Drink (RTD) range in partnership with the international design consultancy JDO. The dynamic new design reflects the brand's vibrant 'Spirit of Cuba' energy, creating a cohesive look across global markets and paving the way for exciting future growth.
Following a bold repositioning, Havana Club has emerged as a trendsetter, infusing the spirits category with the tremendous energy of Cuban creativity. Amidst the booming global RTD market, Havana Club is set to amplify its presence by enriching its RTD offerings with an array of Cuban cocktails, promising diverse and captivating drinking experiences of exceptional quality.
To harness this immense potential, JDO developed a dynamic design architecture. With meticulous attention to detail, they ensured every element exuded allure, premium quality, and instant recognisability, making the brand stand out on the shelf.
Frank James, Senior Designer at JDO , explains, “ We began by creating a vibrant colour system to maintain consistency across the range, establishing a cohesive family feel. Subtle graphical elements like palm leaves and layered colours convey the incredible cocktail recipes and the brand’s energetic personality. We also enhanced the logo's boldness for better brand visibility, while cleaner, integrated fonts ensure clear communication so consumers can easily find their preferred cocktail. ”
Nathalie Parte, Marketing Director at Havana Club , comments, " Havana Club holds a special place in the hearts of many, both in Cuba and globally. JDO's design beautifully captures Havana's rich heritage and vibrant energy, resonating deeply with our community-driven audience who share our passion for celebrating the spirit of Cubania. "
For more information on the design, visit JDO's website or follow them on Instagram .