Design team Grupo Tariro’s take on an organic, hands-on approach to deliver a uniquely captivating label design for Magia Negra.

Produced in Salvaterra do Miño, Galicia, Magia Negra is an ancestral coffee liqueur made using a family secret recipe.

Staying true to the traditional essence of the drink’s production, design group Grupo Tariro developed a label design that takes inspiration from the area where the drink is made. The design is stripped back veering away from elaborate digital designs and opting for a handmade collage system, creating something more organic and spontaneous.

A blend of ethereal shapes and a deep colour palette represents the magic, dark and organic character of the liqueur. A bespoke font system combining bubble lettering and handwritten-esque styles compliment the abstract nature of the design, while the bottle shape conjures the image of a potion bottle.

For more information about Grupo Tariro’s design visit their website or follow them on Instagram.

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