The Czech agency creates a full visual identity that communicates modernity, freshness, sustainability and playfulness.

Wild. set out to change the landscape of commercialised kombucha with a craft product that is 100% natural, taste-forward, with no additional flavourings or artificial carbonation, and is delivered to consumers on a subscription-based model.

Marlon Studio created an identity that is both attractive for new Kombucha shoppers and authentic to heavy users, by developing a series of dynamic textured gradients that represent the different flavours.

These textures become the backbone of the brand identity and help with product differentiation, while a typographical logo takes center stage on the label design.

To reflect Wild.’s commitment to sustainability, the studio also looked for the perfect balance between branding and natural material for the outer packaging, with no printing on the box and the branding made entirely with laser cutting on the surface of the cardboard.

Find out more about Marlon Studio’s design by visiting their website or following them on Instagram .

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