Mamba Studio delivers a Mexican-inspired packaging redesign for Nemi cactus snack

Nemi, a Mexican snack popularly known as healthy churritos, tasks Mamba Studio with crafting a packaging redesign that delivers a cultural visual appeal. The brand name, ‘Nemi’, translates to, “to live”, in the Aztec language. Founded by a Mexican entrepreneur, the product and the packaging design communicates a Mexican cultural visual identity.

Mamba Studio crafts a redesign for Nemi, delivering a new visual rebrand that represents Mexico and its cultural heritage. The overall identity is drawn from Mexico's streets, showcasing a fusion between modernity and tradition. Inspired by the core ingredient, the colour palette represents the cactus and the logo is displayed in bold typography adorning the central area of the pack. Each variant is represented in contrasting colours on a traditional Mexican rebozo (shawl), with the ingredients displayed with minimal iconography.

Mamba Studio delivers a minimalistic yet rich redesign that draws elements from the product’s origin and prime ingredient, as well as the rich Mexican cultural heritage.

If you wish to know more about Mamba Studio’s design, click here or follow them on Instagram.

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