Repositioning Tideford Organics as the curators of joyful plant-based flavours
Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative.
Following its acquisition by Yeo Valley Organic, Tideford Organics has rebranded with the help of Bristol-based agency The Space Creative.
The Space Creative has developed a distinctive and ownable visual identity for Tideford, setting it apart from Yeo Valley's more traditional soup range. The outcome is a vibrant, refreshing design that elevates shelf presence and brings joy and culinary expertise in equal measure to a soup fixture of beige pots. The rustic, country kitchen aesthetic has been replaced with bright colours, a bold logo, and a charming illustration of Tideford’s newly created character, ‘Rudy the Foodie,’ playfully kissing each key ingredient.
The brand aims to appeal to a younger ‘Trailblazer’ audience who are seeking plant-based brands that deliver interesting and adventurous recipes, inspired by world cuisine. Tideford wants to make eating plants a pleasure not a chore, with delicious dishes curated by foodies for a lunch to look forward to.
Not only does Rudy feature on the packs, but he will play a big part in Tideford’s communications, delivering witty and engaging messages in his unique tone of voice, one which is well travelled and full of flamboyance.
For more information on the design, visit The Space Creative's website or follow them on Instagram .