Back Butterfly Cannon Reveals its Conscious Design Approach
Advocating the importance of making a difference, Butterfly Cannon has implemented its Conscious Design approach to create packaging that “ticks all the boxes”.
Led by sustainability manager Jenny Greenwood, a specialist in-house team at Butterfly Cannon drove the implementation of a simple step-by-step process to help the agency and their clients navigate through the complexities of the ecological design landscape whilst still delivering distinctive brand experiences.
The Conscious Design process starts by clarifying the brand’s purpose, defining their sustainability goals and understanding the context within which clients are operating. Using their new Climatic Table as a checklist, Butterfly Cannon can suggest to clients which elements of sustainability they should focus on – now and in the future – and develop a roadmap and creative design solutions to help them get there.
An agency specialising in aspirational brands, Butterfly Cannon never fails to demonstrate its commitment to creating sustainable packaging that still delivers the sensorial, tactile and culturally relevant experiences expected by consumers.