Paula Chin, WWF - UK
Paula Chin
Senior Policy Adviser - Consumption
WWF - UK

Paula is WWF-UK’s Senior Policy Adviser - Consumption. As well as working on the Eliminating Waste workstream of the Tesco partnership, she provides internal and external technical expertise on materials issues including plastics, with her policy and advocacy work focusing more broadly on resources and waste.

Her background is in packaging and product development, working at several touchpoints of the packaging supply chain and within FMCG and retail for over 20 years at businesses including Proctor & Gamble, Sainsbury’s, Marks & Spencer and Pret. Her food retail experience over the past 10 years has given her the opportunity to get involved in sustainability-focused industry initiatives such as WRAP’s Glassrite project and coffee cup recycling.



pchin@wwf.org.uk