Greek branding & communication agency, Antonia Skaraki, delivers a design that elevates an everyday product into a memorable brand

In the age-old debate of chicken versus egg, Avgoulakia offers a delightful answer with a playful twist. The brand's signature approach to storytelling has already brought each egg variety to life with its own unique hen persona. Now, Extra Fresh Eggs join the lineup, featuring a new character inspired by the speed at which these eggs are gathered, packaged, and delivered to store shelves.

Antonia Skaraki introduces Chrysi, the farm’s 100chm (chick meters) gold medalist sprinter and the face of Extra Fresh Eggs. Her name, meaning "Golden" in Greek, symbolizes both speed and quality. Illustrated in a striking blue palette, Chrysi reflects her Greek heritage while standing out among her peers. A red headband bearing the slogan “JUST EAT IT” playfully nods to Nike’s iconic motto, adding humor and personality. Her blue hair, inspired by the former look of U.S. Olympic sprinter Sha’Carri Richardson, reinforces her dynamic, athletic spirit with a witty visual reference.

The packaging design ensures Chrysi takes center stage, set against a neutral backdrop that highlights her presence. Her proud, upright pose—reminiscent of a statue—paired with the tagline “Extra fresh eggs from hen sprinters” creates an engaging narrative that invites consumers to connect with the brand.

For more information on the design, visit Antonia Skaraki's website or follow them on Instagram .

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