Athens-based design studio Luminous Design Group brings long-standing British grooming brand Seven Potions into a modern era.

London-born male grooming brand Seven Potions enlisted the help of design company Luminous Design Group to develop a comprehensive visual language and packaging design that communicated the brand’s authenticity, heritage, innovation, and premium quality.

Honouring the brand’s long-standing history while still maintaining a contemporary feel, Luminous Design Group created a logotype inspired by traditional English emblems. The logo conveys the brand’s unique story and provides a traditional feel, while modern typographic elements used on the containers provide the balance between classic and contemporary.

A colour-coding system is implemented throughout the packaging for ease of navigation as well as being effectively adaptable to the different product lines the brand offers. The core brand colour yellow is used for beard care products, grey stands for the hair series while pure white stands for the skincare. Elements of red and blue are used across all variations, cleverly nodding to the iconic British colours, referring to the brand’s London origin.

All the containers feature a motto created by the design agency “Cultivating Excellence” in handwritten typography as part of the visual system developed. The overall design provides a cohesive packaging system with a compelling and distinctive appearance and feel.

For more information about Luminous Design Group's design visit their website or follow them on Instagram.

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