Cocoon delivers a vibrant, colourful, and playful packaging design for Rohlik Group’s Ubomi Coffee

Rohlik Group is one of Europe's leading online grocery delivery services, with a dynamic growth that will give it unicorn status in 2021. Rohlik Group introduces UBOMI, the first-ever home compostable coffee capsules. UBOMI capsules are a natural substance composed entirely of biobased cellulose and vegetable oils.

Cocoon delivers a unique bespoke label for Rohlk e-grocery to create packaging and identity that are visually captivating, engaging, and instantly recognisable with a rebellious touch, breaking away from the norms in the coffee category. The task was to deliver a visual with a shelf stand out both in physical and online stores.

The concept of the tribal masks came from the versatile and exciting solution of the coffee’s origins in different regions of the world, making it the focal point of each pack, and reflecting a specific country’s legacy. Some others were drawn from scratch, which seems recognisable to each region.

Ubomi’s packaging was crafted to draw attention, revealing intricate craftsmanship such as hand-made typeface style and texture, with the illustrations of the beans delivering dynamism and precision. A custom iconography showcases the vital benefits of coffee.

For more information on Cocoon’s design, visit their website or follow them on Instagram.

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