Pentawards Conference Paris

at Paris Packaging Week
25-26 January 2023

Pentawards partners with Paris Packaging Week to bring together creative minds to discuss, explore and review the latest innovations in luxury packaging design in luxury fashion, accessories, food, and beverage. 

See below for speaker information. More coming soon...

Wednesday 25 January

Introduction to Packaging Design with AI

In less than 45 minutes regardless of your role in packaging, you will be generating your own amazing packaging designs with AI. This is an introduction to AI that will cover the basics you need to design luxury packaging as well as understand the impact machine learning is having on global businesses.

Don't get left behind and get ahead of this trend that is changing how we work, think, and create!

This talk will be in English and held on the Packaging Premiere stage.

Creative Director of Packaging, & Host of Packaging Unboxd Podcast
Luxury packaging: the challenges

Sébastien Ehret is CEO of French agency Servaire & Co. Working alongside Founder Sébastien Servaire, he has over 10 years of experience in developing creative projects for a variety of luxury clients, including Diptyque, Lancôme, Dom Perignon and Veuve Clicquot.

This talk will be in French and held on the Packaging Premiere stage

Managing Director
Servaire & Co

Thursday 26 January

Arts and crafts and the packaging of alcohols and spirits

As CEO of design agency Dragon Rouge France, Mathieu will explore how artistic craftsmanship can awaken the packaging of spirits and alcohols.

Dragon Rouge Paris
Respect for nature as design inspiration

For several years, society, brands, and design have sought to reconnect with nature, a fundamental trend that has accelerated since the pandemic.

A reconnection that manifests itself in a perpetual quest for sustainability with innovative eco-design approaches; but also by graphic and aesthetic codes that highlight the deep nature of brands through their history, their territory, or their know-how.

This session will be on the PLD stage and will be in French.

Senior Designer
FutureBrand France
Directrice de Production
FutureBrand Paris


Focusing respectively on aerosols, beauty packaging, premium drinks packaging and packaging for luxury products, ADF, PCD, PLD and Packaging Première bring together thousands of brands with packaging and material suppliers to create the future of their brands.

Together, the four events make Paris Packaging Week – the world’s leading annual meeting place for packaging innovators.

The Pentawards Winners’ Exhibit

The Pentawards Winners’ Exhibit is an exclusive display showcasing 2022 competition winners. This is a unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from 2022.