The French design agency creates a visual identity and packaging design to entice all the senses for H.Theoria Liqueur Range.

H.Theoria’s specialise in novel ingredients and unique techniques when it comes to their blending skills. Their focus is on building aromas, distilling experiences and enlightening the senses when creating their bold new line of wildly aromatic liqueurs.

Their unique approach to blending becomes the motivation behind Be Dandy’s distinctive visual narrative. Having developed much of their knowledge and technique from the world of perfumery, the H.Theoria Liqueur Range promises an experience for the senses. Be Dandy’s visual identity encapsulates this alchemical approach, using bottles that echo the shape of traditional perfume decanters.

The colour palette and tone is dark, creating a sense of mystery and intrigue as well as staying in line with the brand’s overall aesthetic. Labels depicting abstract, colourful imagery visually illustrate the tastes and aromas from each of the variant mixes, continuing the ‘journey of the senses’ narrative running throughout the concept. The overall design delivers a unique identity, unlike others on the market that captures the consumers interest, as well as delivering a premium finish.

For more information about Be Dandy’s design visit their website or follow them on Instagram .

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