As part of the 2025 Festival, Bruno Singulani, Global Experience Design Director at Haleon has been announced as one the experts taking to the Pentawards Festival Stage.

As the new design destination at Paris Packaging Week, this year, festival speakers will discuss the 'Design with Impact' theme, exploring key topics such as AI, accessibility and inclusivity, sustainability, designing with humanity and more.

As a sneak peek, Bruno’s talk will be ‘Designing for Humanity’, discussing how iconic Haleon brands like Advil can resonate with new consumers on a deeper level, building emotional connection and trust.

About Bruno Singulani

Bruno Singulani is a Brazilian design leader with over 15 years of experience, bringing deep expertise across sectors from Beauty to Food & Beverage. With a foundation in product design, his career has evolved to focus on branding, creative direction, and strategic design leadership.

Over his eight years at Nestlé, Bruno helped iconic global brands reimagine their identities to regain relevance and played a critical role in disrupting established categories for local brands through bold design and a holistic branding approach.

Now serving as Global Experience Design Director at Haleon, Bruno champions anthropology and human-centered innovation as the cornerstones of a stronger design culture and the creation of distinctive, lasting brands. Engaged with the unique challenges of the healthcare sector, he is dedicated to infusing greater humanity into everyday health experiences through the transformative power of design.

Find out more about Bruno here.

Bruno and Haleon x Pentawards

We were lucky enough to have Bruno at our ‘Meet the Brands’ area at the Pentawards Festival in 2023. He was on hand for 1-1 meetings discussing partnership and collaboration opportunities, guidance on ideas and challenges and to find out a bit more about Haleon and what they do.

We’re thrilled to have him back this year, making up the incredible line up of global expert speakers on the Pentawards Festival Stage.

About Haleon

Haleon, a world-leading consumer health company is driven to deliver better everyday health to consumers. Led by science and innovation, some of the well-known names that contribute to their strong portfolio are Centrum, Emergen-C, Otrivi, Panadol, and Voltaren, to name a few. With a global impact, the brand's expertise is expanded to oral health, VMS, and over-the-counter, dealing with a wide range of health concerns.

With sustainability at the core of the brand, Haleon creates an inclusive user experience for consumers and meets all safety, quality, and regulatory requirements, ensuring product effectiveness. The brand continues its work to minimise waste and pollution by driving a circular model – so that the materials used can stay in use – while reducing their dependency on nonrenewable sources.

Explore some of Haleon’s work

Sensodyne

Tums

Voltaren

Find out more about Haleon here.

Bruno will join inspiring keynote speakers, discussing the theme of ‘Design with Impact’, at the Pentawards Festival x Paris Packaging Week 28-29 January 2025. To attend you simply need to register for free here.