Mayra Messora, Head of Design at Nestlé Brazil, has joined the line-up of expert speakers for the Pentawards Festival x Paris Packaging Week 28-29 Jan

As the new design destination at Paris Packaging Week, this year, festival speakers will discuss the 'Design with Impact' theme, exploring key topics such as AI, accessibility and inclusivity, sustainability, designing with humanity and more.

Mayra will be leading the "A journey towards design excellence" talk alongside Nestlé's Global Head of Design Brazil, Ximena O'Reilly.

About Mayra

Mayra is a multidisciplinary, consumer-centric design leader with over 15 years of experience driving global brand design and marketing initiatives across Fortune 500 companies. Passionate about building iconic brands, she has developed award-winning visual identities and holistic consumer experiences for brands across Brazil, Latin America, North America, Europe, and Asia Pacific.

At P&G, she served as Regional and Global Strategic Design Manager, shaping the vision for brands like Oral-B and Pantene. Later, as Head of Design at Nestlé Brazil, she led transformative rebranding projects for the Brazilian market, fostering design excellence and inspiring her team to deliver impactful results. Her work consistently connects brands with consumers across all touch points, creating meaningful engagement and driving measurable business growth.

Mayra and Nestlé x Pentawards

This marks Mayra's first collaboration with Pentawards, but we were fortunate to have her colleague Ximena speak at our inaugural Pentawards Festival in 2022. Ximena joined The Big Brand Debate - Working Together to Change the Future panel, where global giants Meta, Colgate, and Nestlé discussed the intersection of sustainability and consumerism, highlighting the roles brands and designers play in driving innovation and inclusive design.

Additionally, Mayra and Ximena's peer Olivia Estrella, Omnichannel Brand Design Strategist at Nestlé Purina, is part of our international Jury, lending her expertise at our in-person judging in July 2024.

Nestlé's Global Head of Design Brazil, Ximena O'Reilly, at the 2022 Pentawards Festival 

About Nestlé

Nestlé is a global leader in nutrition, health, and wellness, committed to enhancing quality of life and contributing to a healthier future. Founded in 1866 and headquartered in Switzerland, Nestlé drives innovation to meet evolving consumer needs, investing in sustainable practices, advanced food technologies, and health-focused solutions. With a diverse portfolio of products, including beverages, food, and pet care, Nestlé operates in over 180 countries, shaping the future of food and wellness.

Find out more about Nestlé here .

Nestlé's Global Head of Design Brazil, Ximena O'Reilly, at the 2022 Pentawards Festival

Explore some of Nestlé's works

Nescafé Espresso Concentrate

Baci Perugina's limited edition for Valentines Day

Mayra will join inspiring keynote speakers discussing the theme of ‘Design with Impact’ at the Pentawards Festival x Paris Packaging Week 28-29 January 2025. To attend you simply need to register for free here .