For the first time in 23 years, Pantone has created a brand new colour for their Colour of the Year 2022, PANTONE 17-3938 Very Peri , which boasts a dynamic mix of hues that celebrate new ways of creativity and the transformative times we live in today.

Each year the Pantone Color Institute™ experts search high and low for new color influences. The sources of which vary from the entertainment industry to fashion, travel destinations to social media platforms and even globally viewed sporting events. Through this extensive process, the experts can identify global color trends and after much consideration and analysis, a selection is made for the Pantone Color of the Year.

“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer.” says Laurie Pressman, Vice President of the Pantone Color Institute.

Of course, recent history has been particularly different, a fact that inevitably played into much of the decision making for this year’s Color of the Year. After long periods of time spent in and out of isolation, our worlds have gotten smaller while our digital lives have expanded. Popularity in the metaverse, trends in gaming and the artistic community developing more and more in a digital space. The experts knew it was important to reflect this transformative era and for the first time created a brand-new colour for The Pantone Color of the Year: PANTONE 17-3938 Very Peri.

“Creating a new color for the first time in the history of our PANTONE Color of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognise color as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet infused blue hue highlights the expansive possibilities that lay before us” says Laurie Pressman, Vice President of the Pantone Color Institute.

Boasting a dynamic infusion of warm periwinkle blue with a vibrant red-violet undertone, PANTONE 17-3938 Very Peri powerfully illustrates the merging of two worlds, the digital and the physical. Its spirited, exuberant mood embraces this altered landscape with optimism of possibilities, promoting and celebrating creativity, and opening up to this new wave of expression as we enter a new normal.

“Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.”

For more information about Pantone Color of the Year 2022 visit their website or follow them on Instagram .

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