Rebecca McCowan at Pentawards Festival x Paris Packaging Week
Rebecca McCowan, Design Director at Coca-Cola Europe, will be at the Pentawards Festival x Paris Packaging Week in Jan 2025, joining a plethora of global experts to discuss all things packaging design.
Rebecca McCowan, Design Director at Coca-Cola Europe has been announced as a 2025 Pentawards Festival speaker. Taking place at the new design destination during Paris Packaging Week, the festival will be exploring key topics such as AI, accessibility and inclusivity, sustainability, designing for humanity and more.
Rebecca will be teaming up with peer and friend, Fe Amarante, Founder and Principle at Experimenta to discuss the overall theme ‘Design with Impact’.
About Rebecca McCowan
Rebecca is intrigued by smart, distinctive design solutions and always seeks to get an emotional response through a piece of design. She believes that design is at the core of all good businesses, marketing campaigns, and well… everything. When not obsessing over beautiful typography, she is generally exploring her adopted city of Vienna.
Find out more about Rebecca here.
Rebecca x Pentawards
As one of the 50 international jury that judged our Pentawards 2024 Competition, Rebecca leant her expertise to help decide on over 700 shortlisted pieces.
Pentawards were then lucky enough to have Rebecca at our in-person judging, for the beverage category, where judges were able to look, touch and debate on who would be taking home the pentawards trophies. Watch this space for some of her comments on trends, the winning entries and what it’s like being a Pentawards Judge!
She also spoke at our community event, Pentawards Meets in July, discussing how designers should be working in a slower, more sustainable way.
About The Coca-Cola Company
Founded in 1886 when Dr. John Pemberton brought his perfected syrup to an Atlanta Pharmacy, The Coca-Cola Company is now a beverage giant with over 200 brands under their umbrella, not only producing the iconic Coca-Cola, but Sprite, Fanta, Fresca, Innocent and Costa Coffee, to name a few. More than 2.2 billion servings of their drinks are enjoyed in more than 200 countries and territories each day.
With a purpose to ‘refresh the world and make a difference’, they’re committed to offering people more of the drinks they want, while driving sustainable solutions that build resilience into their business and create positive change for the planet.
See more about Coca-Cola
here
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Explore some of Coca-Cola’s work
Rebecca will join inspiring keynote speakers, discussing the theme of ‘Design with Impact’, at the Pentawards Festival x Paris Packaging Week 28-29 January 2025. To attend you simply need to register for free here.