Soul Studio create a brand identity that communicates the authenticity of motherhood for Bare Mum postpartum care products.

Bare Mum set out to demystify and destigmatize what goes on during motherhood, empowering new mums by providing practical solutions to support their unique journey. With this in mind, the brand has developed a range of clinically approved products to assist mothers during this transformative period.

Australian studio Soul created a brand built around empowerment, infusing that feeling into every aspect of the brand, from the name to the stereotype-breaking colour palette and credible language.

The clean, clinical type combined with the debossing and freeform lines reflects the efficacy of the products without feeling cold or emotionless.

The clinically-skewed packaging is balanced with human touches to create a brand identity that communicates the authenticity of motherhood, while the modular construction of the e-commerce packaging was designed with sustainability and simplicity in mind.

For more information about Soul Studio’s design visit their website or follow them on Instagram .

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