Jo Cutri Studio, in collaboration with Stacy Gougoulis, deliver a visual identity for organic tea brand, Zoetic Teas

Zoetic Teas, a product designed for tea lovers, is organically certified and maintains the quality of clean green tea. The brand's ethos goes into the product by ensuring quality in the working conditions for those engaged in tea plucking. With sustainability at the forefront, the packaging crafted by Jo Cutri Studio is recyclable and compostable.

Jo Curtis Studio, a multi-disciplinary design studio in Melbourne specialising in brand and packaging design, crafts a visual identity for Zoetic Teas, elevating the brand's values in product and design. Illustrated by Stacy Gougoulis, an illustrator and comic-maker from Melbourne, the packs bring the aromatic flavours of tea to life through scenic illustrations. The packaging design of each tasting note displays a vibrant colour palette with creative illustrations of characters and animals displaying scenic and adventurous visuals.

Each design displays a unique character for blends such as English Breakfast, Earl Grey, Chai, Peppermint, Chamomile, Green + Lemongrass & Ginger, where the Earl Grey pack is for dreamers who enjoy the aromatic blends of fresh tea, and Chai Tea is a blend of spices that displays a soothing, warm feeling.

For more information on Jo Cutri Studio’s design, visit their website or follow them on Instagram.

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