Following our Gala Ceremony, we're thrilled to reveal the winners of the 2024 Pentawards, the world’s leading packaging design awards! Take a look at the top winners including the Diamond - Best of Show

Now in its 18th year, the 2024 competition received over 2,000 entries from more than 60 countries across continents. Out of all the entries, over 700 were shortlisted by the competition’s international jury and revealed earlier this year.

This year’s Special Awards, which recognise remarkable achievements in packaging design by individuals and agencies, were also handed out:

- NXT-GEN, Best Student Work - XUN by Chuxun Yu, Zhuowen Lin and Rongjin Zheng from Guangdong Industry Polytechnic (China)

- People’s Choice - Bananostafido by Loukas Chondros

- Educator of the Year - ELISAVA (Spain)

- Best Newcomer - Retbaa (Senegal) and Kids (Spain)

- Design Agency of the Year (Sponsored by Creative Crowd) - Design Bridge & Partners (UK)

For more information on the Special Awards winners please see here , and you can view the full line-up of the 2024 winners in the Winners Gallery .

DIAMOND – BEST OF SHOW

OGT (ONE GOOD THING), This Way Up

One Good Thing (OGT) snack bars use innovative, eco-friendly packaging. The primary packaging consists of an edible beeswax coating that protects the bar while being completely edible, alongside a rice paper label printed with 100% natural, food-safe ink. For secondary packaging, corrugated cardboard is used in a postage format, made from 70% recycled materials. It's fully recyclable and compostable, aligning with the brand’s commitment to sustainability by eliminating waste and reducing environmental impact.

BEVERAGE PLATINUM

Casa Obsidiana, Makers & Allies

Casa Obsidiana tequila is crafted in Jalisco, Mexico, where obsidian stones enrich the volcanic soil. The packaging reflects this heritage, with vessels sculpted from clay and adorned with obsidian relics. Minimalistic branding highlights the luxurious, artful silhouette of each bottle, while the luxury boxes, inspired by Mexican art museums, feature open gallery windows. Premium print techniques mimic a linen-like texture, evoking a sense of place and inviting consumers to experience the union of tradition and craftsmanship behind the tequila.

BODY, HEALTH & BEAUTY PLATINUM

AIZOME WASTECARE™, Serviceplan Group

WASTECARE™ is the first skincare product made from industrial wastewater from textile dyeing. The packaging, crafted from layered recycled cardboard, is designed for shipping without additional materials. Inspired by biochemical formulas, its dot-and-line system illustrates Japanese characters, while plant-based ink prints data about sustainable dyeing. The editorial folder’s colour intensifies like AIZOME’s dyeing process, and the custom Ultra One typeface blends ultrasonic waves with traditional Mincho, symbolizing the fusion of science and tradition.

BRAND IDENTITY & CONNECTED PACKAGING PLATINUM

Pastiglie Leone: La Dolce Vita, Design Bridge and Partners

Capturing the wild imagination of Leone since 1857, the rebrand hints at simpler, happier times, masterfully uniting a complex portfolio steeped in heritage and nostalgia. With the same enticing character, Leone has become a global delight. An Italian sign writers craft brings the identity more stature and recognition. Each pack holds character and quirks inspired from a different style of street sign in Turin (home); iconically consistent yet full of variety across the portfolio.

FOOD PLATINUM PLATINUM

Hera nei Campi, Multiverse Studio

This rice packaging, designed for three varieties and two sizes, reflects the heritage of the Piana del Sele, near Paestum, known for its ancient Greek temples. The box, inspired by amphorae, invites interaction: pressing a point reveals a jar of rice. The label, resembling a 50cm parchment, tells the legend of Hera through illustrations and typography, combining product details with brand storytelling. The design connects the rice to its origin, blending tradition with a modern user experience.

HOME, LEISURE & OTHER MARKETS PLATINUM

Matisse's Journey DIY Ornament Kit, Mint Brand Design

This DIY ornament gift box for children draws inspiration from the picture book Journey's Matisse. Featuring elastic bands, the box transforms into a "magic travel trunk," echoing Matisse's journey. Its innovative design allows the box to be pulled open like a drawer or carried around, blending playful interaction with a unique visual experience, offering both creativity and fun.

PROFESSIONAL CONCEPTS PLATINUM

unHIDE, Backbone Branding

The unHIDE Magnifying Glass packaging embraces simplicity and invites discovery. With a minimalist design featuring delicate natural elements, it encourages exploration even before opening. Once revealed, macro illustrations under the magnifying glass bring hidden details to life, reminding us to pause and appreciate the beauty of nature amidst the chaos of modern life.

SUSTAINABLE DESIGN PLATINUM ( sponsored by UPM Raflatac)

Wool Gusset Envelope, Woola

Wool Gusset Envelopes were designed to replace plastic bubble mailers, and they offer a sustainable way to ship products safely and deliver a message of sustainability with the parcel. Ecommerce retailers use Wool Gusset Envelopes to ship fragile products such as beauty, skincare, and health goods to their customers.

Wool Envelopes are made of a regenerative waste material, reusable and compostable. They have also launched a pilot circular program in Estonia to let people return the wool inlays to keep the valuable material in the loop.

NXT-GEN, BEST STUDENT WORK

XUN by Chuxun Yu, Zhuowen Lin and Rongjin Zheng from Guangdong Industry Polytechnic

The brand "XUN" is inspired by the blush after a glass of wine. The bottle features a playful Tang Dynasty lady whose cheeks blush when touched or heated, thanks to thermochromic paint, adding a fun, interactive ritual. The skeletonized packaging highlights the design and invites consumers to engage with the product.

To view all 2024 winners, see the Winners Gallery .