Agence Bemad thinks of packaging as an object which counts as a story, welcome in the blue waves of Maison Petrossian Odyssée.

A luxurious fine food brand, Maison Petrossian approached Agence Bemad with a specific need, how to highlight the caviar and create a new object that tells more about the Maison. Petrossian wanted disruptive packaging that could also be transformed into a wonderful display.

The eye-catching packaging uses only cellulosic materials, playing with layers and different die-cuts that remind us of the sea. The object is an extension of the brand, highlighting the authentic know-how, traditional craftsmanship and excellence in sourcing the raw material. It reflects the identity of the brand by playing on the characteristics of the material used which offers a lot of transformation possibilities. Small die-cut elements are added to the packaging and can be reused behind the caviar to tell more about the brand.

The concept is a new way of thinking about packaging and responds to the 2 main constraints, highlighting the brand with a disruptive design where sustainability is always key.

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