Greek design agency Aris Goumpourus developed a typographic system, using the information as the core identity element for Greek skincare company Olive Era.

Olive Era uses Greek bio olive oil as the main ingredient for its range, which includes a wide spectrum of products from skin treatment and hair care to aromatherapy and hotel amenities.

Guided by the brand’s signature fragrances, they opted for a muted pastel color palette to communicate freshness and diversity, and to achieve a natural look and feel to reflect the olive oil and natural ingredients, they used mostly recycled papers.

The client was looking for a fresh and fragrant identity to engage a wider audience, especially younger ages. Olive oil based cosmetics is a saturated market in Greece so the need for differentiation was essential. They wanted to make olive oil relevant and change the bias that people have about olive oil products (conservative, rustic, classic).

Additional specialized series include the Kids series, Caviar Elixirs, Sun care, “Athens Spirit” Edition and more, developed to make a portfolio that meets all needs.

To find out more about Olive Era visit their website , or find out more about Aris Goumpouros design here .

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