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2026 BRAND BRIEFS - FREE TO ENTER
Are you a student or emerging creative without formal industry experience? Looking to build your portfolio and gain industry recognition? Our Brand Briefs offer the perfect opportunity to showcase your creativity and take your first steps into packaging design — completely FREE!
Explore this year’s Brand Briefs below.

JDORAW x PENTAWARDS 2026
We’re teaming up with global design agency JDO for their annual competition on a mission to discover and nurture the next generation of creative talent. Open to students and aspiring creatives with no formal experience required.

Tilt x Ravensbourne
The Tilt Brief challenges students to reimagine fragrance through the lens of accessibility-first design. As Tilt Beauty develops its first-ever perfume, we’re seeking a bottle that feels instantly desirable. The design must be refillable, ergonomic, and unmistakably Tilt Beauty. Created exclusively in partnership with Ravensbourne University .
Winners Benefits
What Happened in Previous Years?
Over the past two years, our Carrefour Brand Briefs have gone beyond creative exercises — they’ve given young talents the chance to see their ideas come to life in the real world.
The 2024 winning design is already on shelves in Carrefour stores, while the 2025 Brand Brief has just wrapped up, with the winning concept soon to be produced for sale.




