Advision delivers an eccentric immersive packaging experience for LUME, the Spirit of the Abyss

Lume is a creative space where unconventional ideas come to life. It's a realm without limits, allowing creativity to thrive. The Spirit of the Abyss is LUME's latest imaginative creation, breaking free from traditional spirits.

Advision delivers a visual identity that transforms an ordinary gin bottle into an experience. Lume – Spirit of the Abyss is an immersive experience, an open invitation to explore and see the world from a different perspective. It urges consumers to discover how the world transforms when viewed through curious eyes.

As users gaze across the ocean horizon, the water evolves from turquoise to navy, almost reaching an inky black—a thrilling course through the packaging identity. All this can be experienced through one’s smartphone transforming static packaging to an immersive experience. Lume is the experimental space where packaging is brought to life.

It’s the brand’s unique way of expressing creativity using nothing but a smartphone and acts as an invitation to explore and experience packaging from different perspectives.

Find out more about Advision here, and follow them on Instagram.

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