Plant-based, vegan and alternative food packaging design

Plant-based, vegan and alternative food packaging design

food packaging design news & trends

With the rise of plant-based, vegan and alternative foods we look at some of our favourite packaging designs in the sector.

With the rise of plant-based, vegan and alternative foods we look at some of our favourite packaging designs in the sector.

More and more people are turning their awareness to personal wellbeing, climate change and animal welfare. As a result, consumers are opting for healthier or more eco-conscious choices when it comes to their diet.

Below we look at some recent packaging designs in the sector and the concepts behind them.

La Vie - Everland

Designed by Scandinavian agency Everland, La Vie packaging bursts with personality. Boasting a bright colour palette and playful illustrative style, the plant-based meat brand’s visual identity sets out to appeal to vegans, veggies and meat-eaters alike.

The brand’s core aim isn’t to deliver a meat alternative but to offer a ‘new meat’ for everyone. With this in mind, Everland wanted to go beyond category design norms and create an identity that would appeal to a wider audience.

Collaborating with Lithuanian artist and illustrator Egle Zvirblyte, Everland created a universe in which animals and ‘Hoomans’ live together in harmony. Each type of meat is given its own animal character depicted in amusing scenes decorated with bright, positive colours, celebrating life.

The two typefaces highlight different aspects of the brand personality; bold and expressive script typeface aligns with the illustration style, while rounded sans serif reflects La Vie’s positive attitude towards life.

For more information about Everland’s design visit their website or follow them on Instagram.

Pulp Chip redesign – Farm Design

With an aim to update their packaging to better compete in the crowded market, eco-conscious brand Pulp Pantry turned to design agency Farm Design to give their Pulp Chip bags a revamp. Pulp Pantry is on a mission to turn pulp by-products from vegetables into other food products, in a bid to eradicate waste.

As the only grain-free veggie chips to give a second life to pulp, Farm Design leant into the "Snack With Impact" brand mission, creating a cohesive packaging system that communicates the brand’s eco-conscious philosophy.

Moving away from the original top-heavy design, the packaging is simplified to a more classic feel. Playful typography and grainy textures give the packaging an aged aesthetic and a sense of familiarity and nostalgia. Custom illustrations communicate the product story in a playful and approachable way meaning consumers can discover more about the brand's mission as they engage with the packaging.

For more information about Farm Design’s revamp visit their website or follow them on Instagram.

The Refreshment Club - Mac’N’Cheese

The playful, eye-catching packaging design marries together a sense of nostalgia with a contemporary twist. Bright, block colours evoke the pop style of the 80s and 90s while a characterful logo font suggests a sense of youth and play for Camp’s range of plant-based, vegan twist on the childhood favourite.

You can read more about The Refreshment Club’s Mac’N’Cheese packaging design in our previous article here.

For more information about The Refreshment Club’s design visit their website or follow them on Instagram.

Nurishh – This Way Up

New global brand Nurissh offers a range of dairy-free cheeses made entirely of plant-based ingredients. The brand was established by Group Bel with an entire identity and packaging suite developed by independent agency This Way Up.

Winner of the Gold Pentaward last year, This Way Up’s packaging and branding design focuses on accessibility as much as it does on taste.

Taking inspiration from textures and forms within the cheese world, a patterned motif comprised of varying cheese segments adorns the labels and packaging. These shapes inspire the bespoke logo typography and reflect the broad variety available offering something for everyone from the health or eco-conscious to the lactose-free.

or more information about This Way Up’s design visit their website or follow them on Instagram.


Szafi is a Hungarian health food brand offering products and recipes to help those with food intolerances while also being easy to use for beginners in the kitchen or people on the go. This packaging redesign, developed by a student at Corvin Art School, aims to communicate a modern and eco-friendly brand that combines professional manufacturing technologies with ethical methods.

The visual identity establishes the brand as something different through its unconventional packaging. The box, made entirely from recyclable material, is designed in a way to offer an easy pour system, including an in-built measuring cup. A clean colour palette reflects the purity of the product, while fun, colourful patterns, reminiscent of the logo, characterises the brand's environmentally-friendly philosophy.

You can read more about the design here .

Have a packaging design that could compete for a Pentaward? Why not submit to our Plant-based, Vegan and Alternative Food Packaging Design category. Find out more here.