Camp’s new plant-based childhood favourite receives a suitably nostalgic makeover by design studio The Refreshment Club.

Camp are on a mission to reinvent all our beloved childhood dishes and comfort foods into healthy plant-based alternatives, starting with firm favourite macaroni and cheese. Working with organic farmers to produce non-GMO ingredients, the reinvented dish puts plants first with hidden servings of vegetables, contains Vitamins A, C, D, E, B1 + B6 and made with gluten-free, organic veggie pasta with hormone-free cheese ingredients.

The playful, eye-catching packaging design marries together a sense of nostalgia with a contemporary twist. The bright, block colour scheme consisting of primary colours evokes the old pop-style of the 80s and 90s while a characterful logo font suggests a sense of youth and play. These elements are then brought together using an uncluttered minimalist composition, placing the packaging back into modern day.

The branding, designed by creative studio The Refreshment Club, set out to connect with their consumers rather than try to fit within the current mac and cheese category.

" We wanted to create an image that was relevant to the other brands modern-day professionals consume, from their beauty regime to their fitness and lifestyle choices " - Onur Kece, Refreshment Club's creative director.

For more information about The Refreshment Club’s design visit their website or follow them on Instagram .

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