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Pentawards at London Packaging Week 2024
On 11th and 12th of September we partnered with London Packaging Week to bring global packaging design excellence together with the future of packaging, giving visitors an unrivalled platform to be inspired, innovate, and come together.
Pentawards powered some of the conferences, including sessions from the National Gallery, Elmwood, PizzaExpress and more.
THE SPEAKERS:
Wednesday 11th
Through their award-winning work with iconic British brands Harvey Nichols and Tanqueray, Design Bridge and Partners share how they have reestablished relevance and originality within the ever-changing landscape of luxury packaging and its demanding consumers.
Speakers:
Yvonne Eng-Hall, Creative Director Design Bridge and Partners
Amabile Guglielmino-Brady, Global Head of Digital, Content & Media Diageo (Gins)
Thursday 12th
In the ever-evolving world of design, diversity and inclusivity are not just ideals—they are essential for innovation and growth. This panel will delve into the importance and need for a more inclusive design industry, exploring the challenges encountered by Black professionals in the creative industries, as well as actionable strategies for supporting Black creatives and fostering an environment where diversity is celebrated and nurtured.
Panellists:
Paul O'Brien (host), Design Director Elmwood
Kieron Lewis Freelance, Graphic Designer and Host for Adobe & D&AD Festival
Shanice Mears, Co-Founder & Head of Talent The Elephant Room
Chloe Davies, Founder & CEO It Takes A Village Collective
Jason Armstrong, Founder Diversely Talented
Using various case studies and showcasing new products, this session will explore the intricacies behind designing the packaging for The National Gallery products, from ensuring the integrity of paintings is kept during the process, to creating packs that engage consumers both on shelf and online.
Speaker: Denise Llanera-Wittleton, Senior Graphic Designer The National Gallery
The PizzaExpress transition from restaurant to retail sparked significant growth in the chilled pizza category. As competition increased, the category became cluttered with similar offerings and limited differentiation. To secure their position as market leader, PizzaExpress worked with brand design agency, Brandon, to redesign their brand architecture with pizzazz and to give the chilled pizza aisle its icon back.
Speakers:
Beth Johnson, Account Director Brandon Consultants
Bianca Warren, Senior Retail Manager PizzaExpress
2024 PEOPLE'S CHOICE AWARD
As part of our collaboration with London Packaging Week, visitors had the opportunity to cast their vote for the 2024 People's Choice Award winner, picking their favourite pack amongst 12 shortlisted entries on display at the show.
The winner will be announced at the Gala Ceremony this October.
When: 11th & 12th September 2024
Where: ExCeL London, Royal Victoria Dock, 1 Western Gateway, London E16 1XL