Kornelia Kiełbasa rebrands the overall visual identity and packaging design for Candly&Co home fragrances

Candly&Co, a Warsaw-based brand popularly known for their candles, diffusers, and scented tags tasks independent art director, Kornelia Kiełbasa with creating an updated visual identity and packaging profile for their main line of eight fragrances. The packaging rebrand draws inspiration from the brand’s flagship and bestselling products, known for their motivational and witty taglines, while maintaining elements from the previous design.

Crafted to represent the brand's values of elegance and newness, the visual rebrand maintains simplistic visuals backed by boldness in geometric patterns and wavy fonts.

Circles, half-moons, and arcs adorn the packaging, coupled with wavy typography, one of the brand's trademark expressions, offering a minimal, unified identity. Wavy typography, one of the brand’s trademark expressions, mimics the shapes of those figures. The key element of rebranding was to maintain the brand's ethos of elegance, boldness, and modernity.

For more information on Kornelia Kiełbasa’s design, visit their website or follow them on Instagram.

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