Laura Schwamman crafts an interactive packaging design for children’s shoe and accessory brand, KAZOOM

Using fashion to instil STEM curiosity and engagement in children, Kazoom Kids, a children's shoe and accessory company, tasks Laura Schwamman to deliver an interactive packaging design resulting in an all-around experience from the product to packaging.

KAZOOM’s packaging for their shoes and socks is functional, engaging, and educational, using the pack as an opportunity for kids to explore scientific concepts with fun and ease. Laura Schwamman, graphic designer and illustrator, draws inspiration from the expression ‘kids love to play with boxes'. The packaging transforms into an interactive shoebox that functions as a game board that can be customised and coloured, giving children hours of fun and learning.

Kazoom Kids was founded on the belief that science is real, fun, and for everyone—especially the youngest minds—and that it should be freely available to all children to instil scientific curiosity and a lifelong love of science and engineering in them.

For more information on Laura Schwamman’s design, visit her website or follow her on Instagram.

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