A start-up poised to revolutionise the functional drinks market, FUNKi Soda, approached Tidy Studio for a branding solution that would make its fibre-fuelled fizziness the go-to healthy soft drink option. With the mission to address the nation's fibre gap, Tidy Studio embarked on creating a brand identity that stands out for its boldness, fun, and wellness benefits.

Tidy Studio drew inspiration from pop art's dynamic appeal for FUNKi Soda's branding, aiming for a design that radiates fun and flavour. This approach led to a branding that confidently showcases the drink's natural ingredients through vibrant illustrations, setting FUNKi apart with its visually striking magenta, orange, and green palette.

This strategic choice avoids clichéd visuals, emphasising the drink's health benefits in an inviting and distinctive manner. FUNKi Soda's packaging, with its bold and punchy design, perfectly encapsulates the brand's essence of passion and purpose. This design choice not only differentiates FUNKi in the competitive market of functional drinks but also communicates its health benefits in a manner that's both confident and appealing.

The vibrant cans are a testament to the brand's commitment to providing a nutritious yet delicious alternative to sugary soft drinks, making FUNKi Soda a prime example of innovation in the beverage industry.

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