Lara Kerbaj is Lebanese, born in Australia and a big fan of spinning, improv as well as baking layered cakes (in no particular order). She is also a global brand manager with 9+ international experience in global power brands across various categories in the FMCG world and who is obsessed with turning insights into real products that consumers want to buy and brag about.

She has experience in strategy development, innovation management, and building brands across the globe, with unlimited creativity yet detailed and hands-on. She is also extremely passionate about working with diverse teams and developing talent to unleash their potential and bring disruptive innovations & communications to life.