Anagram creates a bold, vibrant, and eye-catching design for Cocofloss, specialists in dental floss.

Cocofloss, a California-based company, creates a product that makes flossing fun and tasks Anagram with delivering a vibrant visual language to support the brand's philosophy of making dental health fun.

Anagram, a multi-disciplinary studio, delivers a visual concept that is exciting, vibrant, and cheerful with a pastel colour palette that communicates the brand's values. Cocofloss’s logo is displayed elegantly with bold characteristics that are metallically foiled, giving it a holographic finish using carbon-neutral sustainable paper stock by Moquin.

With sustainability at the forefront, the floss is made from recycled water bottles and infused with coconut oil, extending sustainable features and making the dispensers refillable. The pastel colour palette supports a contracting colour, using no more than two primary colours. The logo represents a spool of floss that is elegantly placed in the corner of the box.

Dr. Chrystle, a passionate dentist, and her sister Cat, worked together to form Cocofloss, a dental brand that innovatively promotes dental care with a dedicated effort to make dental floss fun and sustainable.

If you wish to know more about Anagrama’s design, click here or follow them on Instagram.

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