To Kati Allo Patisserie is an independent deserts and pastry shop situated in the seafront neighbourhood of Palaio Faliro in Athens. The high-end boutique patisserie tasked Greek studio Cursor Design to provide a complete brand repositioning.

Taking inspiration from the art of baking where simplicity does not limit creativity, Cursor developed a visual design using clean, geometric forms finding a balance between the sparce and the sweet.

The simple philosophy is accentuated using pure white, deep blue and gold to frame up the brand, offering both smooth and emboss surfaces to reflect a sense of prestige and luxury.

The minimalist, geometric theme is continued through to the patisserie’s main logo. Linnea forms that echo the shape of the brand’s initials are brought together to create a structure reminiscent of an archetypical cake stand with baking pieces rested upon it, peaking up to a glazed fruit-sun to complete the composition.

The equally fundamental use of Latin capitals for the typography supports the geometry to complete the visual and branding identity.

For more information about Cursor’s design visit their website or follow them on Instagram .

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