The Distillery of Modern Art's blends the worlds of art and science for an immersive encounter that indulges the senses

Working from a blank canvas, the Thoroughbred team was brought in from the very beginning to develop everything from the brand and packaging design to the portfolio and marketing strategies. Understanding the vision of delivering a remarkable experience through both the distillery and packaging design, the team created a one-of-a-kind design that engages the consumer, drawing them in and rewarding their willingness to seek beyond the surface.

Awaiting their discovery, each label has double-sided printing to reveal snippets of an original work of art. The designers worked with local artists to commission these works as visual expressions of each individual spirit. Weaving this artistic expression from the packaging design through to the distillery, the original pieces are on display at the gallery within the distillery so visitors can see and fully experience each piece - and spirit - in person.

For more information on Thoroughbred Spirits Group’s design, visit their website.

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