Willo Perron + Brian Broettinger deliver a ribbed bespoke bottle for a non-alcoholic Italian aperitivo, Ghia.

Melanie Masarin established Ghia, offering a social yet soothing Italian aperitivo in the non-alcoholic category, giving consumers a drink without the consequences of alcohol. Ghia replicates the relaxing vibes that are offered by aperitivos and has been successful since its launch, releasing a 2.0 version.

Crafted by Willo Perron + Brian Roettinger, the new bespoke bottle with intricate designs and a new tempting silhouette for the shelf stand out in the category. The brand's new bottle reflects its purposeful character and the belief that living a fulfilled and joyous life does not require alcohol. The bottle features a gorgeous ribbed glass with one of the brand's "Clear Eyed & High Minded" taglines imprinted on it.

The bespoke bottle is designed with the intention of an afterlife where it can be used as vases, water bottles, olive oil bottles, or more. The narrative behind the bottles' afterlife purpose is to indicate that life can be joyous and pleasurable without alcohol. The bottle features an intriguing ribbed glass with the tag lines ‘Clear Eyed & High Minded’ and a unique turquoise label featuring the brand name in bold typography. The branding remained consistent with the brand image with the addition of the ridges on the bottle for the 2.0 version.

For more information on Willo Perron + Brian Broettinger’s design, visit their website or follow them on Instagram.

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